Welcome to Shape My Plan

Edel & Marie

We are Edel and Marie, 2 sisters.  We are both busy mums and understand how you can be the last person on your priority list.  This is how our business came about.  After Marie had her 2nd child who was born with Cystic Fibrosis her world changed forever and as a result of stress, emotional eating and no time to exercise her health began to suffer.  Eventually after a lot of persuading she joined a gym with Edel and together we did up a meal plan that suited her and her busy life.  The weight started to come off and her energy level increased and was able to start to deal with her daughter’s diagnosis with proper support.

When we make time for our wellbeing by making changes to our diet, exercise, and daily habits we can make a dramatic impact on our overall health, mood, and energy levels.


Testimonials - What Our Clients Say

Hi, I am Edel, I am a qualified Nutrition & Health Coach with a BTEC Dip in Nutrition & Health Coaching from IINH

I am a busy mum to 2 teenage daughters and to our 7-year-old dog Toby.  I understand the daily challenges of trying to have healthy dinners for the family when we are all on different schedules and have busy lives and also the struggle fit in exercise to your week

My background is originally marketing having completed a master’s in DCU I started working in Dublin Business School for over 10 years.  After my second child was born I began to get the itch to work for myself and opened a children’s clothes shop. Unfortunately, the recession hit and had to make the hard decision to close the doors.

I am now working in an area I am passionate about and love helping others live healthier, happier and a more balanced lives.

Edel Littleton

Marie Duffy

I am Marie, Mum of 2 girls aged 10 and 14. I struggled with my weight most of my adult life but after my 2nd pregnancy and getting the news that she had a long-term illness (Cystic Fibrosis) I really lost myself and piled on the weight.

Consistency and accountability are what helped me! Eating in a calorie deficit and allowing myself flexibility is what makes it sustainable – an all or nothing approach did not work for me as I always failed and felt deprived.. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
I exercise 3 times per week, walk for 30 mins every day and follow Shape My Plan meal plans. I make myself accountable each day by checking in and this really helps. ⠀⠀⠀⠀⠀⠀⠀⠀
I’ve tried every diet out there. Only when I learned how my portions looked and how many calories I allowed myself each day is when the weight started coming off and stayed off.. I now make better choices with my food and lifestyle and have lost over 3 stone!⠀⠀⠀⠀⠀⠀⠀
I love this quote: how many Mondays have been and gone when you said “I’ll start tomorrow” Start today with me!! DM me if you’ve any questions and I’d be happy to have a chat with you! I can really relate to people’s struggles with weight loss as I have been there!

I also have over 18 years of experience in retail, I was marketing manager for a large pharmacy group where I managed many aspects of the groups’ commercial plans. Since my daughters diagnosis, I am now on the board of directors with Cystic Fibrosis Ireland and the founder and chairperson of Cystic Fibrosis Dublin West Branch where I have been affiliated with raising over €300,000.

Marie Before & After



Our mission is to allow people to eat the food they love and to permanently change their eating habits, not for a week, a month or a year but for life!


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