Welcome to Shape My Plan

The Founders

We are Edel and Marie, 2 sisters with a passion for exercise & healthy eating.  Edel has a Masters in Marketing from DCU and has worked in third level education industry for over 10 years and also ran her own children’s clothes shop for over 5 years.  Marie has over 18 years’ experience in retail, she was marketing manager for a large pharmacy group where she managed many aspects of the groups commercial plans. She is on the board of directors with Cystic Fibrosis Ireland and the founder and chairperson of Cystic Fibrosis Dublin West Branch where she has been affiliated with raising over €300,000.

When we joined the gym, we both had two different goals – Edel wanted to maintain weight and tone whereas Marie wanted to lose weight. We were both given the same meal plan by our gym instructor not tailored to our specific goal, no food variety or tasty recipes which we found difficult to stick to and sustain.

From speaking to family and friends that go to other gyms this problem seemed to be across the board. We found people have different goals, body types, and dietary preferences and yet were all being given the same piecemeal nutritional advice.

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We then spoke to some gym owners and while they had the fitness side of their business under control they recognised the challenge they faced was that they didn’t have the time or materials to offer an individual structured meal plan to their members.

With having our own families and understanding how busy it is with work-life, family and everything else that comes with it, it is simply time-consuming to plan meals and figure out what foods are healthy and what should be avoided other than the obvious!

With the gap identified in the market and with a lot of talking and planning we decided to develop a meal plan website that would fulfil the needs of the fitness business owners and its clients, a programme that could be customised by the client to fit their specific needs and tastes.

We put this plan into action ourselves using recipes from all different sources and Marie lost 1 stone in less than 12 weeks so we knew it worked.

Marie Before

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Marie After

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Our mission is to allow people to eat the food they love and to permanently change their eating habits, not for a week, a month or a year but for life!

 

 

 

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